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Our Story

It all started when I joined my husband Amit Chugh and my father in law Mr Subhash Chugh in our small family run business of Silver Arrow Ergonomic and Office Seating Solutions based in an industrial town Noida. My job was to take care of online retail leads that we used to get through various sources. While working on these leads I learned that a common person is not at all aware about the importance and reasons of ergonomic seating solutions. While interacting face to face with the walk - in prospects at our factory outlet in Noida, I realized that once explained about the wonderful features of our Silver Arrow Seating Solutions these prospects would convert into our clients, furthermore many of them coming back with their referred friends. It is then that I started thinking of spreading these wonderful seating solutions beyond our factory outlet.

Hi, I am Dipaa Chugh, a housewife turned entrepreneur. Coming from a family background of furniture manufacturing and retailing and with a vast experience of sales across India, Impulsive Lane is a dream come true to provide healthy and ergonomic seating solutions. Our seating solutions are ergonomic to eliminate the discomfort and risk of injury due to seating. These solutions not only contribute to organizational or personal success but these are very big reason for team or the user’s satisfaction down the line. Apart from these quality features, buyers on Impulsive Lane will get the cost benefit also, coming straight from factory through the online platform all within family controlled.

With an experienced team of producing healthy and ergonomic seating solutions I, Dipaa Chugh wish you a healthy and comfortable seating with us.

Anticipate serving you soon.

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